Summary:
Our client faced a significant challenge in their marketing operations, dedicating over two hours daily
to creating Excel spreadsheets for data analysis. This manual process limited their ability to access and interpret data, impacting their overall efficiency quickly. To address this issue, we implemented an automated marketing process using Looker Dashboard. This solution significantly streamlined their workflow,
saving countless hours previously spent on manual data management.
Problem:
The client’s marketing team encountered several problems:
• They spent around two hours each day manually generating Excel sheets for data analysis.
• Also needed quick access to data due to time constraints.
• Manually retrieving data from each platform was time-consuming and labor-intensive.
Solution:
To address these challenges, we developed a comprehensive solution:
• We automated the data retrieval process from various advertising platforms using API integration,
eliminating the need for manual data entry and ensuring real-time data access.
• We created a Looker dashboard that displays all data on ad spending from platforms like Google,
Facebook, Instagram, and TikTok, which is updated through the API.
• We implemented an auto-refresh feature in the marketing dashboard, ensuring that the data is always current.
• The dashboard analyzes incoming traffic data, assisting the marketing team in making quick and
informed decisions.
The implementation of the Looker dashboard significantly enhanced the client’s marketing workflow,
enabling more efficient and effective data access and analysis.
Impact on Business:
The introduction of the automated marketing dashboard using Looker had a significant impact on the
client’s business, saving approximately 2 hours per day in data analysis and reporting. This
improvement in data accessibility and accuracy facilitated more informed decision-making. As a
result, the client experienced enhanced efficiency and productivity in their marketing efforts.
